“And by 5 o clock everything’s dead” sang Del Amitri, and the lyrics have fitted Chester for years with the demise of the Odeon and the Gateway, and the general ghost like feel of the city streets as the shops and coffee bars close and tourists search for something to do. Whilst many great activities take place in the evenings such as the great work of Tip Top productions, the countless and varied open mic nights and fringe cultural events, everyone is awaiting the revitalising effect of the forthcoming Storyhouse cultural centre.
‘Chester Fiesta’ is the latest initiative by the CH1 Chester BID, a campaign to boost the evening economy and encourage residents to “head out not home”. The BID and various city centre partners are promising “a packed programme of campaigns and events for summer in the city”
The summer campaign running from June from August will bring together all of the city centre activities under the “Chester Fiesta” banner. While some of the events included are already known such as the long running and successful Theatre in the Park, new events promised include a city centre cocktail competition and a dinosaur inspired family trail.
“Chester Fiesta brings all of the city’s spectacular summer activities together under one banner” said BID marketing manager Julie Charlton. Weather permitting, “it’s going to be a fantastic summer in the city”.
The campaign is aimed at encouraging more city residents, workers and visitors to stay longer, enjoy more and spend more time around Chester’s city centre shops, bars, restaurants and attractions. Parking is also free after 3pm in the city, including the new Delamere street car park which has replaced Gorse Stacks.
Thursday nights will be promoted for late night shopping, with many major retailers agreeing to trade until 8pm including Primark, Next. Boots and several within the Grosvenor shopping centre. The BID are aiming to boost late night trade with a range of music and street entertainment and a range of shopping and dining offers.
The BID manager Carl Critchlow said he was “delighted with the support Head Out, Not Home’ has received from many of our city centre retailers, but the campaign isn’t just about late night shopping .We’re planning some fantastic evenings of entertainment including live music, comedy, culture, cinema, theatre and sport in the city.”
“We’re proud to be a city that’s rich in tradition, but we also need to react and respond to shifting demands of modern consumers and to the competitive challenges we face as a destination of choice. So, we hope people – whether living, working or visiting here – head out to Chester, not home, every Thursday in July and August, and enjoy everything our wonderful city has to offer.” Carl added.
Further information can be found at http://www.ExperienceChester.co.uk.