BID Ambassadors hit milestone

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The well known bowler hatted BID Welcome Ambassadors have now welcomed and
assisted more than 100,000 visitors to the city over almost four years


The  duo, Monica Roman and Luka Jake Morrell, are known by  local businesses and  Cestrians for providing a friendly welcome, pointing out local attractions to tourists and guiding people around the city centre.

Instantly recognisable in their distinctive bowler hats and three-piece suits, the duo say their mission is to ‘make someone’s day’. Fluent in six European languages, they help both locals and the city’s international visitors and are credited with being a driving force behind the friendly, community atmosphere in Chester city centre.

Carl Critchlow, BID Manager at CH1ChesterBID, the Business Improvement District for Chester City Centre which provides the Welcome Ambassadors service, said: “Welcoming 100,000 visitors to Chester is an incredible achievement and testament to Monica and Luka’s proactive approach, positive attitudes and friendly natures.

Mr Critchlow described the ambassadors as an “integral part of the city centre experience, providing a personal welcome and helping to set Chester apart from other towns and cities. As a team, we’re exceptionally proud of their work and would like to thank both Luka and Monica for their dedication to Chester and their efforts to maintain the city’s high standards.”

The Welcome Ambassadors also report any challenges in the city centre, including environmental issues, cleaning that needs to be done and instances of anti-social behaviour, so that these concerns can be addressed quickly by the appropriate authorities…

It is hoped that the role of the ambassadors will continue as part of the BID’s new business plan if the BID is re-elected by the member businesses in June.

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