Louis Hill is the MD of Tattenhall based Source PR.
1. Hi how are you doing?
Really well thanks, I hope you are too.
2. How have you coped during lockdown?
Pretty well to be honest. We’ve been lucky enough to ride what could have been a nasty storm for the creative industry but have come through well with a full team and the vast majority of clients. It’s also helped remind me of the important things in life.
3. What does Chester mean to you?
I’ve never really thought about how important Chester is to me until you asked the question! It was the city I spent my university years in, where I got married and where one of my boys was born. It’s also home to some great memories, but I just need to be careful which ones to share…
4. If you could change anything about Chester what would it be?
I would look to do whatever is needed to keep the city centre remain vibrant and popular, whether simple things like cutting parking costs or being stricter on antisocial behaviour.
5. Name a famous person you have met
I’m lucky enough to have met quite a few (mainly because I am old and work in PR). A couple more unusual ones were kidnapping Curly Watts from Coronation Street when on a student pub crawl as well as Robert Mugabe when working in Zimbabwe.
6. What would you sing on karaoke night , when safe to do so?
It would have to be ‘Delilah’ by Tom Jones. I really can’t sing but this song tends to generate a helping hand from the audience.
7. What was the last film you saw and was it any good?
Not a massive film watcher, but the last film I watched was ‘Bridge of Spies’ – a Tom Hanks film so you can’t really go wrong.
8. Describe your perfect day
I would like to wake up pretty early to maximise the day. Head into town for an early coffee and sneaky danish while the market sets up, grab some fresh food and head home to make breakfast.
I’d then love to meet up with friends and go to a live sports match, don’t mind which sport but preferably rugby. Enjoy some beers, street food and being around people.
I’d then go for a walk with the family in the late afternoon, get some fresh air and enjoy the outdoors before returning to the local pub for a couple of early evening drinks. I’d then head home to spend time with friends and family having a BBQ in the sunshine before relaxing under the stars by a fire.
9. If you could time travel, where/when would you go?
I’d go back and be a mentor to my younger self
10. Who / what inspired you in life?
My parents have probably had the biggest influence on me – my Dad had a brilliant work ethic and was always kind and supportive while my mum had a great sense of fun and pushed me to take all the opportunities that came my way. I try instilling the same work hard, play hard mantra to my own kids now.
11. Name some of your favourite places to eat / drink in Chester?
We’re lucky to have a great range of bars and restaurants in the City. Some of my favourites places include Opera Grill, Bar Lounge and Joseph Benjamin while others that carry good memories include Alexander’s, Telford’s Warehouse and The Bouverie Arms.
12. Which person living or dead would you meet for a coffee?
I’d love to meet long dead relatives to share life experiences but also out of curiosity I’d also love to meet Donald Trump to try and get a better understanding of what makes him tick. Failing that, I’d go for Richie McCaw the ex-All Black captain who has led and achieved so much.
13. If you could choose to have one superpower what would it be?
I’d make everyone’s potential more evident to others so that individuals had more confidence and society would give them the chance
14. in your darkest hour what gives you comfort ?
It would be my family, surrounded by people you know and love.
15. What simple piece of marketing advice would you give a business?
Know exactly who you are and what the company’s purpose is – this creates clear direction and naturally pulls plans into place.
16. Will there be a bounce back post pandemic?
I’m confident business will bounce back like the proverbial ‘coiled spring’ – as there’s a pent up demand out there. Those who will do best will be the ones who are not afraid of change, who have remained in contact with their customers and have plans in place to maximise the opportunities that will arise again.
17. What is your favourite social platform?
It has to be Instagram, I love the simplicity and it’s true that a picture speaks a 1000 words, while video can so quickly and easily bring a story to life.
18. What’s the most rewarding part of your job?
I love the diversity of the work we do and still get excited seeing media coverage or finding opportunities for businesses. It’s also rewarding to see clients benefit from an effective and engaging social media strategy.
19. What advice would you give to someone wanting to get into marketing
Go for it. If you’re a people person, willing to learn and reasonably confident – it can be a rewarding and fun place to work. I’m always happy to chat to people considering a career in the industry.
20. How do you feel about the future ?
I’m always positive about the future as with a positive attitude so much more can be achieved.