Vintage clothing store Daily Wares are the newest addition to the current market, trading Wednesday to Saturday. The business established by Joseph Brannigan has made an immediate impact with the recent announcement that Daily Wares will be one of the traders in the long awaited new market.
With a background in fashion retail, Joseph founded the business 3 years ago. ” It started online, on Depop, it got quite a decent following so I quit my job and it grew from there. We were able to do some pop up shops at the end of last year, in the Grosvenor Centre. We did two of those and they did amazingly well. Someone I know was speaking to the team at Crustum, they encouraged us to apply for the market because they were offering reduced rates. The company who sorted out the pop up for us, Barker Proudlove are also the letting agent for the new market – they saw how well we did and put us forward.” The application process was straightforward, says Joseph. “I’ve applied for grant funding etc in the past so it wasn’t anything I was unfamiliar with.”
Joseph takes inspiration from American vintage stores in how he curates his stock. “A lot of the stuff in English shops is more quantity than quality but every piece I sell is hand-picked, ensuring that the item is both of good quality, and fits with my brand seamlessly. Plus, sustainability is key for us at Daily Wares, and by keeping clothes in circulation and extending their shelf life we can reduce the negative environmental impact of disposable fast fashion.
“We have a lot of 90s Americana, streetwear and sports gear, with a lot of affordable stock. It’s technically genderless- we got a lot of girls, guys, non binary people shopping . We have single stitch T shirts from America in the 80s and 90s,, something for everyone really, Carhartt is a big seller for us”
With the market currently experiencing a transition phase, many popular traders have either left for their own premises on the high street or are currently winding down. Joseph acknowledges the difficult situation: “Honestly it needs something, There are still good businesses here, a lot of the food traders, but they aren’t getting the traction. We have to get as many people through as possible and at the moment its working. We bring through enough people solely through our social media but more needs to be done- we are all waiting for the new market but trying to earn a living in the interim.
“We’re dead excited and I think it will be good to be part of the community, the blend they’ve got is really good and we are hoping to add to it. The news that Just Footprints (from the Forum) are coming in is also really good news .”
Daily Wares are open Wed- Sat in the current market. The new market is currently being fitted out and expected to open in the Autumn.